Forest for the Trees

Community strategies & services for climate companies.

I help climate companies foster communities that drive growth and inform product development.

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As a consultant or fractional leader, I will guide and support you and your team through a well-tested creative process.

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Together, we’ll design and implement a community strategy, observe and understand its impact, and integrate insights to refine your strategy and optimize results.

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Strategies we co-create will have meaningful and measurable impact.

Through the experience, you’ll learn the principles of community-building for businesses.

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Ways we can work together:

Consulting

I consult with individuals and teams, guiding them through creative methodologies to design and implement community strategies with meaningful, measurable business impact.

Fractional leadership

I join your company as a part-time member of your team, provide leadership and management of Community teams, programs, and projects, and represent the work I oversee in strategic conversations.

Coaching

I also offer 1:1 coaching for individuals - founders, leaders, solopreneurs, folks in career transitions, etc.

Vibrant communities make blossoming businesses.

Community strategies can impact different areas of business:

Brand-building

Expand and deepen brand awareness, boost brand affinity, build trust with current and prospective customers, ambassador.

• Social proof: word of mouth, testimonials, ambassador programs.

Growth, GTM

Generate qualified leads for sales, partnerships. Convert awareness to acquisition. Grow existing accounts.

• Events, referrals, case studies, distribution channels.

Product

Collect input and integrate insights, to deliver what your customers want/need. Find product-market-fit, gain traction, increase customer happiness.

• Robust, dependable product feedback loops.

Engagement

Facilitate connection, collaboration, and contribution that mutually benefit the company and community members.

• User-generated content, ambassador programs, etc.

Support

Enable, empower, and reward customers for helping each other. Reduce workload for in-house support team, increase customer happiness.

• Documentation, tutorials, tools, discussion forums, etc.

Culture

Fill your talent pipeline with qualified, cultural-add candidates.

Cultivate an ‘internal community’ to nourish organizational culture.

• Recruiting/hiring, employee happiness, retention.

*Inspired by CMX’s SPACES model

Who I work with:

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Themes:

Climate, sustainability, social and environmental justice, Native-led,

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